About two years ago, Greenpeace was looking to raise awareness and money for its campaign to save the whales. The group created a poll to name a whale that they wanted to track in the Pacific. One of the names was Mr. Splashy Pants. This created an internet phenomenon but also gave Greenpeace a great meme to place on t-shirts, bumper stickers, and so on. So where did Greenpeace turn to capitalize on the publicity? To CaféPress and their print on-demand products. They opened a store with ‘Whale Goodies’ featuring Mr. Splashy Pants. For a non-profit organization, not having to pay for inventory, they are able to save their money and use it towards their mission. To see the story of the Mr. Splashy Pants, see this talk on TED here and to see the store, click here.
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